La casa de tu casa
The store fascias relied heavily on their distinctive green colour and the extensive application of ambient graphic illustrations which led, over time, to a confused and cluttered appearance.
Far from standing out, the stores were lost in the visual cacophony of the street and were not as attractive as they’d hoped.
One of the key decisions and guiding principles was to reverse their colour palette. We reduced the amount of green to just highlights and used a richer deeper grey to give them their own space and help them stand out in the street in a good way.
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We made some adjustments to the existing logo to improve ease of application and established basic usage guidelines including using it on the grey background wherever possible to make it stand out in the best way.
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Key developments were the redesign of the fascias of their large network of shops, redesigning the interior signage system and the transformation of their existing ambient graphics into useful and striking visual devices to help navigation around the shops.
"With the renovation carried out, the establishment is more modern, more attractive and it is easier to shop".
Luis Martínez owner
The house of your house
We worked closely with the Ferrokey in-house design team to develop their e-commerce and website in line with the physical shops to reinforce the overall brand design and promote consistency across all platforms.
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All graphic touchpoints and in-store communications have been redesigned to reflect the identity and better communicate with Ferrokey's customers old and new.
All wrapped up and packaged and carried home
As well as everyday stationery and semi-formal uniforms, we designed packaging and boxes using the library of illustrations and a fun, casual, tone of voice, that extended to reusable bags and totes and rounded off the year with colourful, graphic calendars, agendas and notebooks.
