The mission of MCINY is to strengthen the image of Mexico and foster a better understanding through its art and culture, presenting Mexico’s most relevant artistic expressions ranging from the Pre-Columbian period to contemporary art. 

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To help them achieve their goal more easily with a regularly changing agenda of events, we simplified and rationalised their identity and systemised their communications in order to make it easier for them to create consistent messages in print and in social media platforms through the use of flexible communications templates.